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Rights, Camera, Action
The creative process and business models of film industries are being refined as new technologies are used to develop, produce, finance, distribute and market film productions. In fact the prevalent belief is that the business of making films has become more important than the actual film itself. Yet the coming together of notions of ‘art’, ‘culture’ and ‘enterprise’ is arguably common to cinematographic productions worldwide. The boundaries between the three have become increasingly blurred, to such an extent that the position of the filmmaker as creator and entrepreneur has strengthened.
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