Fight for the people’s right to see your project. Because no one else will.
If a tree falls in the forest…does anyone see your project? Everything else is finished. Now it’s time to share your vision with the world.
Presumably when you’ve completed the project, your goal is to have someone beyond Mom, Dad and your friends see it – if they’re also the primary financiers, they feel the same way. Now is not the time to stop being honest with yourself. Have a realistic idea of what you’re looking for in distribution. Do you want the type of distribution that includes a series of flattering profiles followed by a glowing review in the New York Times? Or are you okay with people streaming it on a bunch of different devices while simultaneously playing Candy Crush and chatting with friends? Whatever the answer is, understand that no one is going to fight for this on your behalf…and it’s always better to fight smart.
Topics Covered in Distribution Options:
- TRADITIONAL COMMERCIAL DISTRIBUTION | Fishing Where the Sharks Are, Terms to Understand
- SELF DISTRIBUTION | New Formats and Aggregators, Licensing Agreements, Self | Hybrid Distribution Tools
- PREPARATION | Involvement, Control, Money
- DELIVERY | Budgeting
- DIY vs. EXPERTS | Festivals & Conventions, Dealing with the Sharks, Theatrical & Network vs. the Web
- HOW THE MONEY WORKS
It’s finally time to spend that marketing money you set aside in your budget. It’s still there, right? In general, the more resources your project has behind it the less work you’ll need to put into marketing; and at a certain level, you’ve probably got a studio or network telling you what to do, if they let you do anything. The trick is to find your audience, so hopefully you know who that is by now. A project with broad appeal might push itself along through word of mouth, but smaller works with more niche audiences take a little extra time and effort…and a good dose of authenticity.
Topics Covered in Marketing:
Like financing, distribution is almost all business. Now that you’re this close, it’s not the time to forget about this side of the project. Thankfully, most of this work involves stuff you’ve already done, so basically you’re making sure there are no loose ends. Of course if there are, or you haven’t done this – well, hopefully you have a business-minded partner who can help.
The process of prepping, shooting and cutting your project will drain most of your resources – definitely the project’s budget and finances, but also your sanity and emotional well-being. So if you set aside the money ahead of time, your early footage has drawn some additional investors or you discovered a gold mine in your couch cushions, here are some people to help ease the pain in this final stage of the project.
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