Do you care at all about the sales and marketing of your project? Of course you do, or at the very least you care about all the marketing you’ve done to this point. However, are you ready to let others take it out of your hands? Distributors have varying definitions of collaborative and they certainly don’t care about your creative mission statement. So don’t be surprised when the trailer for your romantic comedy-drama suddenly makes it look like a psychological horror-thriller. If being involved is a deal breaker for you, know that you may have to give on some other things in favor of a company that really cares what you think.