Fight for the people’s right to see your project. Because no one else will.
It’s finally time to spend that marketing money you set aside in your budget. It’s still there, right? In general, the more resources your project has behind it, the less work you’ll need to put into marketing; and at a certain level, you’ve probably got a studio or network telling you what to do, if they let you do anything. The trick is to find your audience, so hopefully you know who that is by now. A project with broad appeal might push itself along through word of mouth, but smaller works with more niche audiences take a little extra time and effort…and a good dose of authenticity.
This may be the first time your project has a marketing department involved, but it’s not the first time it’s been marketed. Remember all those photographs and behind the scenes clips you made in production? Keep working with those. You probably just slapped them onto a social media forum or website before you got your four hours of sleep between shooting days. Is there something more creative you can do with all of that? If you have any artist friends who are still willing to work for free, have them design some cool artwork – you could even have a poster contest. Just make sure you have all the rights to any designs you plan to use in promoting the project.
Topics Covered in Preparing to Market Your Project:
- PROMOTIONAL MATERIALS | Posters, Photos, Press Kits, Websites
In the days of yore, your options were prints, advertising and good ol’ word of mouth. Nowadays, with a new social media platform sprouting up every other day, it’s easy to lose the forest through the trees. Here are some avenues to get you started…
Topics Covered in Marketing Your Project:
- FESTIVALS | SHOWCASES
- PUBLIC RELATIONS
- SOCIAL MEDIA
- PAID ADVERTISING
How to Create a Film Website (So you can sell your movie)Read more
7 Essentials for a Press KitRead more
7 Elements of a Great Movie Poster DesignRead more
Branding Strategies are Paramount when it comes to Independent Film MarketingRead more
Happy Marketing ClubRead more
Blair Witch and the Rise of Viral Movie MarketingRead more