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We get it. Target audience sounds like a corporate buzz term that’s accompanied by a bunch of meaningless info-graphics. After all, you want everyone to see and love your work. But who is this mythical “everyone” these days? Are they blockbuster summer moviegoers? Film festival junkies? Genre fans of horror, science fiction and thrillers? Taylor Swift’s Twitter followers? Donald Trump supporters? When you really think about it, there are a lot of different groups out there with extremely diverse, specialized tastes. And figuring out early on which people you actually want to see your work will help you craft your story. Most important of all: once you know your audience, make a plan to connect with them!
Okay, so marketing might sound like a problem you want to have, as it means your project is finished and ready to go. And aren’t there entire marketing departments and publicity firms that deal with this sort of thing? Well, sure, if you’re lucky. But believe it or not, the first time you’ve told anyone about your idea, you technically started to market it.
TOPICS COVERED IN “MARKETING”:
So maybe it’s a little early to worry about distribution. But then again, is it ever too soon to think about how people are going to see your work? Even if you’re still putting the pieces together, there are things to keep in mind. The type of story you’re telling can affect distribution, which in turn can affect the project’s budget, which itself affects how you’re able to tell your story…well, you get the picture.
TOPICS COVERED IN “DISTRIBUTION”:
- STORY VS. DISTRIBUTION
- THE “OTHER” AUDIENCE
- BUDGETING AND DISTRIBUTION
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