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Audience

We get it. Target audience sounds like a corporate buzz term that’s accompanied by a bunch of meaningless info-graphics. After all, you want everyone to see and love your work. But who is this mythical “everyone” these days? Are they blockbuster summer moviegoers? Film festival junkies? Genre fans of horror, science fiction and thrillers? Taylor Swift’s Twitter followers? Donald Trump supporters? When you really think about it, there are a lot of different groups out there with extremely diverse, specialized tastes. And figuring out early on which people you actually want to see your work will help you craft your story. Most important of all: once you know your audience, make a plan to connect with them!



WATCH

How To Make The Audience Care About Your Characters by John Truby

MEET

Rod Serling talks about Writing for Television (Part 2)

MAKE

What You Need To Know About Building Your Audience by Sheri Candler

Okay, so marketing might sound like a problem you want to have, as it means your project is finished and ready to go. And aren’t there entire marketing departments and publicity firms that deal with this sort of thing? Well, sure, if you’re lucky. But believe it or not, the first time you’ve told anyone about your idea, you technically started to market it.

TOPICS COVERED IN “MARKETING”:

  • MARKETPLACE
  • DEMOGRAPHICS
  • DIY

So maybe it’s a little early to worry about distribution. But then again, is it ever too soon to think about how people are going to see your work? Even if you’re still putting the pieces together, there are things to keep in mind. The type of story you’re telling can affect distribution, which in turn can affect the project’s budget, which itself affects how you’re able to tell your story…well, you get the picture.

TOPICS COVERED IN “DISTRIBUTION”:

  • STORY VS. DISTRIBUTION
  • THE “OTHER” AUDIENCE
  • BUDGETING AND DISTRIBUTION

Resources

Book

Screenwriting: Script to Screen

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Book

Screenwriting For Dummies

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Filmmaking: Direct Your Movie from Script to Screen Using Proven Hollywood Techniques

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Article

6 Steps To Decoding Your Target Audience

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How Do Screenwriters Hook a Studio Reader and Audience?

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Screenwriting for Readers vs. Audiences

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Three Tips on How to Target Your Target Audience

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Who is Your Target Audience?

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