We know. You’ve made a lot of choices along the way, from the genre of your story to which editing program you used to cut it. Now there’s one more pretty important decision to make, and unfortunately it’s not always a cheap one. Because you’ve been honest with yourself about your goals, you know where your audience will be watching this project. Now you need to format it for those venues. If you’re going theatrical, you’re a lucky devil, but you also have to figure out what the exhibitors require. Some theaters are fine with a simple Quicktime file or a Blu-Ray, but many including the major festivals will make you have a Digital Cinema Package (DCP). The standards of a DCP may be enough to drive you to the more accommodating arenas of YouTube and Vimeo. But if you set your sights on Sundance from day one and you’ve made room in the post-production budget, then enjoy your fancy new DCP and hope someone has enough good will to provide you with a new winter coat for your trip to Park City.